I help growth-stage B2B SaaS companies stop losing SMB and mid-market customers to poor product adoption. Most companies at this stage have invested heavily in enterprise customer success motions with dedicated 1:1 support, but their SMB and mid-market segments (representing 50-70% of ARR) run on disjointed and often outdated self-service experiences that frustrate customers and lead to churn.

I’ve spent a decade in product and GTM teams at scaling B2B SaaS companies across North America and Europe and specialize in building the systems that fix these issues.

I focus on:

• Identifying and fixing product adoption failures that drive SMB and mid-market churn before they compound

• Building automated expansion motions and low-touch systems that free CSMs to focus on enterprise accounts

• Aligning Product, CS, Marketing, and Support around early churn signals — so retention becomes proactive, not reactive

• Designing onboarding and in-product experiences that drive activation and value realization without CSM involvement

• Developing customer advisory, research, and marketing programs that deepen engagement at scale

• Delivering measurable improvement in NRR and expansion revenue

Education:

I hold a Bachelor of Arts degree in Mass Communication and a Master of Science degree in Project Management, providing me with a strong foundation in both strategic communication and structured technical implementation.

Outside of work:

I'm a passionate home cook, hiker, Chicago sports fan (even when it hurts), and proud dog mom to three rescue pups who frequently pop into my Zoom calls.

I’m also heavily involved in the San Antonio start up community. I’m a volunteer youth mentor and Advisory Council Member with VentureLab and a member of the Women Founder’s Network.